Philippine tourism has never received such encouraging news after the Pearl of the Orient has seen increasing tourist arrival trends. From various reports, the Philippines are polishing up to be a hit maker in the travel industry for years to come.

A positive sign that gave an enthusiastic gush for travel industry analysts is the booming leisure travel of U.S. citizens to Asia, in which the Philippines is taking a substantial chunk of visitors. In the last two to three years, the Philippines has been the favorite tourist destination spot because of the tourist sense of looking for unique and exotic travel experiences beyond the casual sun and beach theme. The Philippines offers great value for American and European tourists compared to other destination because of favorable currency exchange rates. Tourists are just rediscovering the Philippines and their exotic food, friendly people, rich culture and tradition, and great accommodation. Various government policies also helped in promoting the Philippines as a choice travel destination for American residents.

Another inspiring news story about Philippine tourism is the reputation of Boracay as one of the top ten beaches in the world by Yahoo! and Askmen.com. As the most popular beach in the Philippines, Boracay ranked seventh in the top ten best beaches in a Yahoo! survey while it ranked eighth in a survey by AskMen.com. Boracay beach is the only Asian beach in a list dominated by resorts from Hawaii and California. Boracay’s beaches are known for their powdery white sand, clear waters, and exotic forests. This internet exposure will only cause positive trends for the tourism industry in the Philippines.

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